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COMMUNICATIONS & PERSUASIONALL LEVELS 90 min· MANUAL COURSE

Communications, Media & Persuasion

About This Course

Move from core message to final argument through disciplined storytelling, earned media, digital communications, creative strategy, research, and persuasion.

2026 MANUAL SERIES · MANUAL 06

Communications, Media & Persuasion

Communications and persuasion give people language for what they are experiencing and what could be different. This discipline advances Communications & Content, Curiosity, Code, and Care by listening before speaking, telling truthful and resonant stories, choosing messengers thoughtfully, and communicating in ways that respect the people we seek to reach.

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TRACK

Communications & Persuasion

LEVEL

All Levels

DURATION

90 minutes

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