Feelings Over Facts: Embracing an Emotions-First Narrative Strategy

Feelings Over Facts (commissioned by IFPG)

We like to think people are rational actors, and the best way to reach them is with facts and well-reasoned arguments. But the truth is that most of the time, our emotional brain is in the driver's seat. This resource breaks down the neuroscience and psychology behind why fact-based messaging so often fails, what works instead, and how practitioners can apply an emotions-first framework to narrative. Includes a research report, a practitioner's strategy guide, and a step-by-step implementation workbook.